A weekly newsletter from Jack Appleby on social media strategy, content, and creators
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Elon simply can't be trusted.
Jack Appleby6 days ago
I wanna hear from YOU!
Jack Appleby8 days ago
Happenstance made it happen, but every brand can learn something here.
Jack Appleby14 days ago
Clever copywriting over everything, always.
Jack Applebya month ago
250,000 views & counting on this pizza.
You can create content right next to your resume.
Jack Appleby2 months ago
Narratives can you likes & swipes.
You want @tags, not hashtags. Promise.
6 months as an independent publication & 56,000 subscribers... what's next? Where do we go from here?
Offer fans some fun, watch your brand go viral.
Jack Appleby3 months ago
A sponsored duet—a first of its kind influencer move
When hitting a subculture becomes a whole brand.
The move would nuke community management
Why the phrase could help you sell your social ideas
Jack Appleby4 months ago
We've taken the crazy too far.
You don't have to be snarky—you've got options
Make your life easier, with more data.
Good news: not much has changed, for now.
You wanna offer the Hybrid Payment Model. Trust me.
Jack Appleby5 months ago
Everything to know about Meta's new social network.
More videos, more results, without more costs
Story first, product second.
They're TikToks on YouTube. Easy win.
Jack Appleby6 months ago
Bert & Ernie were born for fit checks.
The Shorty Awards: your new brainstorm inspo