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How a Jaws-themed Instagram Carousel hacked the algorithm for Foot Locker

Sep 22, 2026

How a Jaws-themed Instagram Carousel hacked the algorithm for Foot Locker

A little creative narrative, a lot of smart social strategy, and some big teeth.

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The US Open influencer chaos proves we’re still bad at influencer marketing

Sep 17, 2026

The US Open influencer chaos proves we’re still bad at influencer marketing

Bad briefs (or no real briefs), no real ties between tennis and the brand, and then we wonder why it's Ring Light City out there.

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Is the Like Button dead?

Sep 3, 2026

Is the Like Button dead?

We're scrolling social media, but we're not engaging like we used to... so what does that mean for brand social?

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Does your brand need a Social Media Mascot?

Aug 19, 2026

Does your brand need a Social Media Mascot?

Duo The Owl, McDonald's Grimace, Scrub Daddy, and now Niles The Croc—let's chat about what makes for a great brand character

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The 3 times social media actually changed (and why nothing else matters)

Aug 6, 2026

The 3 times social media actually changed (and why nothing else matters)

The platform updates, the trends, the ~algorithm~, and all that other set dressing doesn't actually matter.

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A perfect, simplest Social Media Case Study template

Aug 3, 2026

A perfect, simplest Social Media Case Study template

Here's how to document your wins for your next promotion.

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