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Which Social Media Trends are worth your brand's time?

May 22, 2026

Which Social Media Trends are worth your brand's time?

Here's a framework for trend selection with strong examples from Taco Bell & Denny's.

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Why Social Media Marketers should take a break from trend content

May 13, 2026

Why Social Media Marketers should take a break from trend content

Every brand is interesting & worthy of original content without ever touching what's trending.

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Duolingo is leaving unhinged marketing... and I think it's a mistake

Apr 29, 2026

Duolingo is leaving unhinged marketing... and I think it's a mistake

You can't be a crazy brand, attract crazy audiences, then suddenly grow up.

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What is "social-first" marketing?

Apr 23, 2026

What is "social-first" marketing?

Why the phrase could help you sell your social ideas

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Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

Apr 16, 2026

Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

I hate that it probably makes sense for brands to buy this.

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Your brand needs a Creative Strategist

Mar 26, 2026

Your brand needs a Creative Strategist

You need more social thinking than ever.

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