Future Social

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Instagram just launched long-form video... but I don't think brands should use it.

Oct 29, 2026

Instagram just launched long-form video... but I don't think brands should use it.

Plus real data on Influencer Marketing effectiveness

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The questions I ask when interviewing social media professionals

Oct 21, 2026

The questions I ask when interviewing social media professionals

It's a little more casual & flowy than you'd think.

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How a Jaws-themed Instagram Carousel hacked the algorithm for Foot Locker

Sep 22, 2026

How a Jaws-themed Instagram Carousel hacked the algorithm for Foot Locker

A little creative narrative, a lot of smart social strategy, and some big teeth.

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The US Open influencer chaos proves we’re still bad at influencer marketing

Sep 17, 2026

The US Open influencer chaos proves we’re still bad at influencer marketing

Bad briefs (or no real briefs), no real ties between tennis and the brand, and then we wonder why it's Ring Light City out there.

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Is the Like Button dead?

Sep 3, 2026

Is the Like Button dead?

We're scrolling social media, but we're not engaging like we used to... so what does that mean for brand social?

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Does your brand need a Social Media Mascot?

Aug 19, 2026

Does your brand need a Social Media Mascot?

Duo The Owl, McDonald's Grimace, Scrub Daddy, and now Niles The Croc—let's chat about what makes for a great brand character

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