Future Social

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Is the Like Button dead?

Sep 3, 2026

Is the Like Button dead?

We're scrolling social media, but we're not engaging like we used to... so what does that mean for brand social?

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Does your brand need a Social Media Mascot?

Aug 19, 2026

Does your brand need a Social Media Mascot?

Duo The Owl, McDonald's Grimace, Scrub Daddy, and now Niles The Croc—let's chat about what makes for a great brand character

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The 3 times social media actually changed (and why nothing else matters)

Aug 6, 2026

The 3 times social media actually changed (and why nothing else matters)

The platform updates, the trends, the ~algorithm~, and all that other set dressing doesn't actually matter.

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A perfect, simplest Social Media Case Study template

Aug 3, 2026

A perfect, simplest Social Media Case Study template

Here's how to document your wins for your next promotion.

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Is this the worst Social Media mistake of all-time?

Jul 22, 2026

Is this the worst Social Media mistake of all-time?

Here's a checklist for how brands & teams should handle sensitive information

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How Instagram Carousels can tell a brand story

Jul 9, 2026

How Instagram Carousels can tell a brand story

Narratives can get you likes & swipes.

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