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DoorDash went viral on Twitter... by ignoring clear FTC rules & not caring about people

Jul 3, 2026

DoorDash went viral on Twitter... by ignoring clear FTC rules & not caring about people

And the brand seems to be bragging about it?

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What Instagram's new "Reorder Grid" feature means for brands

Jun 8, 2026

What Instagram's new "Reorder Grid" feature means for brands

Are we getting back to Grid Aesthetics?

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Let's fix Social Media Content Pillars.

Jun 3, 2026

Let's fix Social Media Content Pillars.

It's a framework we've all used, but here's a way to get your crazy ideas made within a real strategy structure.

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Which Social Media Trends are worth your brand's time?

May 22, 2026

Which Social Media Trends are worth your brand's time?

Here's a framework for trend selection with strong examples from Taco Bell & Denny's.

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Why Social Media Marketers should take a break from trend content

May 13, 2026

Why Social Media Marketers should take a break from trend content

Every brand is interesting & worthy of original content without ever touching what's trending.

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Duolingo is leaving unhinged marketing... and I think it's a mistake

Apr 29, 2026

Duolingo is leaving unhinged marketing... and I think it's a mistake

You can't be a crazy brand, attract crazy audiences, then suddenly grow up.

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