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Here's a 100 essays on social strategy:

Should your brand be on every social network?

Should your brand be on every social network?

Yes, with a notable asterisk

Jack Appleby
Jack Appleby
Future Social turns 3 today!

Future Social turns 3 today!

Here are 22 of my favorite pieces on social, content, and creators from the last 150 (!!!) issues of the newsletter.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why being "chronically online" isn't actually good for social pros

Why being "chronically online" isn't actually good for social pros

How did a ridiculous expectation become a job description?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
The Best Social Analytics Strategy: Guessing your numbers

The Best Social Analytics Strategy: Guessing your numbers

Why you should predict your social performance long before the data comes in.

Jack Appleby
Jack Appleby
InstagramInstagram
Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

Jack Appleby
Jack Appleby
Should brands block their competitors on social media?

Should brands block their competitors on social media?

+ a new 2025 Social Playbook w/ insights from 1,000+ marketers!

Jack Appleby
Jack Appleby
YouTubeYouTube
+1+1
How Hot Wheels' raced onto TikTok and YouTube

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

Jack Appleby
Jack Appleby
HBO Max’s hysterical social campaign to announce their re-re-brand

HBO Max’s hysterical social campaign to announce their re-re-brand

The power of brands being in on the bit.

Jack Appleby
Jack Appleby
The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.

The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.

If it doesn't help a consumer, why talk about AI?

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
Why brands should reply to every comment on Influencer Spon Con

Why brands should reply to every comment on Influencer Spon Con

Those are warm leads! Go foster those warm little leads!!!

Jack Appleby
Jack Appleby
Jake from State Farm is Gen Z’s Favorite TikToker.

Jake from State Farm is Gen Z’s Favorite TikToker.

Must be the khakis.

Jack Appleby
Jack Appleby
Why I'm leaving Twitter

Why I'm leaving Twitter

This isn't a rage move. It's just... not serving me anymore?

Jack Appleby
Jack Appleby
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