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Try one of the featured posts or search the archive below.

Here's a 100 essays on social strategy:

InstagramInstagram
How Instagram's algorithm ranks content

How Instagram's algorithm ranks content

How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
TikTok is back... now what?

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

Jack Appleby
Jack Appleby
YouTubeYouTube
+3+3
Why YouTube will win the TikTok Ban

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
The TikTok Ban: a guide for brands

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

Jack Appleby
Jack Appleby
I wanna help you build a personal brand that's fulfilling, effective, find your next client, and uniquely yours

I wanna help you build a personal brand that's fulfilling, effective, find your next client, and uniquely yours

Introducing my first course: The Personal Social Strategy

Jack Appleby
Jack Appleby
Best of Future Social, 2024 Edition

Best of Future Social, 2024 Edition

My 17 favorite pieces of the year, featuring Netflix, Pixar, Dunkin, and more!

Jack Appleby
Jack Appleby
I wanna help you build a personal brand for your career

I wanna help you build a personal brand for your career

Introducing my first course: The Personal Social Strategy

Jack Appleby
Jack Appleby
2025 Social Media, Content, and Creator Predictions

2025 Social Media, Content, and Creator Predictions

Let's talk TikTok Bans, Twitter's downfall, and 32 other predictions for the industry

Jack Appleby
Jack Appleby
You should post your best social content again and again

You should post your best social content again and again

Play your greatest hits! They'll get big numbers again!

Jack Appleby
Jack Appleby
Why every marketer should actually post on their personal LinkedIn

Why every marketer should actually post on their personal LinkedIn

Do yourself a favor—it could change your career.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

We can't just be all about likes and comments. We've gotta care about the business.

Jack Appleby
Jack Appleby
What are your 2025 Social Media Predictions?!

What are your 2025 Social Media Predictions?!

I wanna hear from YOU!

Jack Appleby
Jack Appleby
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