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TikTok sold! What does it mean for brands, creators, and scrollers?

Oct 2, 2025

TikTok sold! What does it mean for brands, creators, and scrollers?

If a forced sale had to happen, we might've ended up with the best case scenario

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Instagram hit 3 billion users... now what?

Sep 24, 2025

Instagram hit 3 billion users... now what?

Adam Mosseri's take on what's next for IG + how brands should look at Instagram going forward.

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Instagram Trial Reels don't make any sense

Sep 17, 2025

Instagram Trial Reels don't make any sense

The feature should be a testing miracle, but flaws in the ideology make it not worth using.

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Just post that bad content request

Sep 12, 2025

Just post that bad content request

It's not worth your time to fight.

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Are Instagram Collabs bad for brands?

Aug 26, 2025

Are Instagram Collabs bad for brands?

The feature's a good idea at heart, but I worry it's actually limiting our content performance

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Can your brand use Taylor Swift in social content?

Aug 15, 2025

Can your brand use Taylor Swift in social content?

An FAQ on copyright law + celebrity usage

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How Sweet Loren's turned a huge social media mistake into a viral win

Aug 12, 2025

How Sweet Loren's turned a huge social media mistake into a viral win

And how to comfort your employees with they're already too hard on themselves.

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Why your brand shouldn't care about comments

Aug 5, 2025

Why your brand shouldn't care about comments

Most of your followers will happily watch content without ever chiming in, and that's okay.

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Let's not turn that CEO and Head of HR into brand social content.

Jul 21, 2025

Let's not turn that CEO and Head of HR into brand social content.

Social professionals can be the example of how to act online, not a reflection of the ugliest parts.

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A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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