And how to comfort your employees with they're already too hard on themselves.
Most of your followers will happily watch content without ever chiming in, and that's okay.
Social professionals can be the example of how to act online, not a reflection of the ugliest parts.
Yes, with a notable asterisk
Here are 22 of my favorite pieces on social, content, and creators from the last 150 (!!!) issues of the newsletter.
How did a ridiculous expectation become a job description?
Why you should predict your social performance long before the data comes in.
A small change gives us bigger images
+ a new 2025 Social Playbook w/ insights from 1,000+ marketers!
Big cars and little cars and big cars and little cars
The power of brands being in on the bit.
If it doesn't help a consumer, why talk about AI?
