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How to Sell Social Media to Anyone

Feb 27, 2026

How to Sell Social Media to Anyone

Sales strategies + tips & tricks to help you get your social ideas made!

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10 Social Media Myths that are killing our industry.

Feb 18, 2026

10 Social Media Myths that are killing our industry.

Shadowbanning? Hashtags? Brand Partner tags? We get to the bottom of the rumor mill.

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Did TikTok censor users?

Feb 4, 2026

Did TikTok censor users?

Are US politics now stopping certain content from entering the algorithm, or is it all just a big batch of bad timing and mistakes?

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Disney put an entire movie on TikTok?!

Jan 28, 2026

Disney put an entire movie on TikTok?!

Why giving away your content is the best way to sell your content.

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Twitter's new $1 million contest for long-form writers is a good idea that probably won't work.

Jan 22, 2026

Twitter's new $1 million contest for long-form writers is a good idea that probably won't work.

We love supporting long-form! But the prizing here is gonna be rough.

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How social media teams can better work with legal approvals

Jan 15, 2026

How social media teams can better work with legal approvals

This doesn't have to be a combative relationship—you can be creative AND compliant.

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I think the Head of Instagram is wrong about Instagram...

Jan 7, 2026

I think the Head of Instagram is wrong about Instagram...

Why the rise of AI shouldn't change how you or your brand make content

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I only have one social media prediction for 2026.

Dec 17, 2025

I only have one social media prediction for 2026.

And it's not about AI, or creators, or authenticity.

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Best of Future Social, 2025 Edition

Dec 10, 2025

Best of Future Social, 2025 Edition

My 18 favorite essays on social media strategy from the year, along with a few hundred more articles from the archive

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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