Future Social turns 3 today!

Wowww. 3 years of this newsletter. That means I’ve written something like 150 different essays on about social media, content, and creators, which feels crazy? Especially since I have no plans of stopping?

I tried penning out a more meaningful reflection here, but the words weren’t coming, so I’ll just say you have no idea what it means to me that you read these newsletters & share them with your colleagues. I’ve always wanted to be a teacher, and it’s a true privilege that I get to spend my days teaching an industry & medium I adore.

So rather than waxing poetic, how about a gathering of my favorite pieces from the last 3 years! They’re in no particular order, so browse at your leisure.

Also, while I have you—if you’d like to partner with me or Future Social, gimme a shout at [email protected] or reply right to this email.

See ya in another 150 issues.

• The single image Instagram post is dead

• A full social strategy in 4 easy steps

• MrBeast’s leaked guide to making viral content

• Hyundai’s Chocolatey TikTok duets.

• I worry social media marketers are hurting their careers.

• Adobe’s perfect & charming TikTok series

• Why every brand should be on YouTube Shorts

• The McDonald’s Twitter Strategy

• Organic reach is back, baby.

• How I hit a $200,000 salary in social media, and how you can, too!

• What is real-time influencer marketing?

• So meme marketing is probably illegal.

• How social media saved Linkin Park

• Why Bluesky isn’t big enough for your brand

• Use a celebrity to define your brand voice

• You should post your best content again and again

• How Netflix used Instagram’s new 20-slide carousel

• 3 Instagram tips straight from Meta