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Every brand should pay for X Premium+

Jul 31, 2024

Every brand should pay for X Premium+

Paid verification, Reply Prioritization, and Tweet Editing are just worth it.

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Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

Jul 24, 2024

Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

When to go dark, when not to comment, and more.

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Why Followers isn't a vanity metric

Jul 17, 2024

Why Followers isn't a vanity metric

Not only is growth a reasonable expectation, but it's needed to justify organic content budgets.

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📸 How to use TikTok Stories

Jul 10, 2024

📸 How to use TikTok Stories

Spoilers... not sure anyone knows how?

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What is Real-Time Influencer Marketing?

Jun 26, 2024

What is Real-Time Influencer Marketing?

Plus how The UPS Store earned 8 million+ views with a timely TikTok partnership

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How to build trust as a social media manager

Jun 18, 2024

How to build trust as a social media manager

4 tactics to earn their ears before you present

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✏️ Wanna write an issue of Future Social?

Jun 14, 2024

✏️ Wanna write an issue of Future Social?

Now looking for Social, Brand, & Creator opinions so I can take a vacation.

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You probably shouldn't post just one photo on Instagram

Jun 12, 2024

You probably shouldn't post just one photo on Instagram

Carousels, Reels, or nothing.

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A full social strategy in 4 easy steps

Jun 5, 2024

A full social strategy in 4 easy steps

Why waste time say lot word when few word do trick?

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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