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Fender's TikTok ad is the perfect hero video cutdown

Apr 3, 2024

Fender's TikTok ad is the perfect hero video cutdown

This is how you turn a commercial into content

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Adobe's new AI social content tools are awesome.

Mar 27, 2024

Adobe's new AI social content tools are awesome.

Style reference + Structure reference are gonna make AI art wayyy easier.

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How OpenAI used Twitter replies to create launch content

Mar 13, 2024

How OpenAI used Twitter replies to create launch content

Making your users part of announcements ensures audience love.

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Why Snapchat isn't social media

Mar 6, 2024

Why Snapchat isn't social media

Snap actually says so. I agree.

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Why your brand needs Mirror and Window content from creators

Feb 28, 2024

Why your brand needs Mirror and Window content from creators

Campaigns need multiple brief types these days. Here are two ways to approach your partnerships.

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How The Jet Business uses TikTok "Sales Skits" to generate millions of views

Feb 21, 2024

How The Jet Business uses TikTok "Sales Skits" to generate millions of views

Yes, there's something all brands could learn from here.

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My FREE Social Webinar: LinkedIn Personal Branding

Feb 19, 2024

My FREE Social Webinar: LinkedIn Personal Branding

You know you should be LinkedIn...ing. Come learn how.

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How Dunkin crafted viral behind-the-scenes content

Feb 15, 2024

How Dunkin crafted viral behind-the-scenes content

Create context to create great content.

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🎤 No, brands. No Taylor Swift memes.

Feb 1, 2024

🎤 No, brands. No Taylor Swift memes.

I know she's cute with Trav, but you're not allowed.

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A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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