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How @Xbox hit 80,000 replies on one tweet

Sep 13, 2023

How @Xbox hit 80,000 replies on one tweet

Offer fans some fun, watch your brand go viral.

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Hyundai's Chocolate TikTok Duet

Sep 7, 2023

Hyundai's Chocolate TikTok Duet

A sponsored duet—a first of its kind influencer move

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How 7Eleven's Instagram grew 600k from... cars?

Aug 31, 2023

How 7Eleven's Instagram grew 600k from... cars?

When hitting a subculture becomes a whole brand.

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Why Twitter removing blocking is bad for brands

Aug 24, 2023

Why Twitter removing blocking is bad for brands

The move would nuke community management

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What is "social-first" marketing?

Aug 17, 2023

What is "social-first" marketing?

Why the phrase could help you sell your social ideas

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It's time to end Unhinged social media.

Aug 10, 2023

It's time to end Unhinged social media.

We've taken the crazy too far.

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Define your social brand voice with celebrities and brand archetypes

Aug 10, 2023

Define your social brand voice with celebrities and brand archetypes

You don't have to be snarky—you've got options

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Why your brand should use Influencer Marketing Platforms to work with creators

Aug 2, 2023

Why your brand should use Influencer Marketing Platforms to work with creators

Make your life easier, with more data.

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Twitter rebrands to X: an FAQ for Brands

Jul 26, 2023

Twitter rebrands to X: an FAQ for Brands

Good news: not much has changed, for now.

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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