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Twitter rebrands to X: an FAQ for Brands

Jul 26, 2023

Twitter rebrands to X: an FAQ for Brands

Good news: not much has changed, for now.

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Brands: here's how to pay creators

Jul 12, 2023

Brands: here's how to pay creators

You wanna offer the Hybrid Payment Model. Trust me.

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Threads 101: a strategy guide for brands

Jul 6, 2023

Threads 101: a strategy guide for brands

Everything to know about Meta's new social network.

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How Etsy revamped their Instagram strategy through UGC + content creators

Jun 28, 2023

How Etsy revamped their Instagram strategy through UGC + content creators

More videos, more results, without more costs

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Adobe's perfect & charming TikTok series

Jun 21, 2023

Adobe's perfect & charming TikTok series

Story first, product second.

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Every brand should make YouTube Shorts

Jun 14, 2023

Every brand should make YouTube Shorts

They're TikToks on YouTube. Easy win.

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How Sesame Street launched on TikTok

Jun 7, 2023

How Sesame Street launched on TikTok

Bert & Ernie were born for fit checks.

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4 award-winning social campaigns to learn from

May 31, 2023

4 award-winning social campaigns to learn from

The Shorty Awards: your new brainstorm inspo

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The Shorty Awards + Wave launch $100,000 creator fund

May 25, 2023

The Shorty Awards + Wave launch $100,000 creator fund

It's not just $$$, but business know-how

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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