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The Shorty Awards + Wave launch $100,000 creator fund

May 25, 2023

The Shorty Awards + Wave launch $100,000 creator fund

It's not just $$$, but business know-how

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How Michelob Ultra used real-time marketing to capitalize on a viral moment

May 24, 2023

How Michelob Ultra used real-time marketing to capitalize on a viral moment

New content + merch drops in 48 hours flat

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The McDonald's Twitter Strategy

May 17, 2023

The McDonald's Twitter Strategy

Clowning your way to 360k new followers

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How Fiverr went viral on LinkedIn with ridiculous job titles

May 10, 2023

How Fiverr went viral on LinkedIn with ridiculous job titles

Or how to make your employees into influencers

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 Organic reach is back, baby.

May 3, 2023

Organic reach is back, baby.

Social media just became a meritocracy

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Brands: take a break from trend content

Apr 19, 2023

Brands: take a break from trend content

Get back to brand basics

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3 TikTok trends, twisted + tied together by the Miami Heat

Apr 12, 2023

3 TikTok trends, twisted + tied together by the Miami Heat

Some trends, native features, storytelling, and success

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Twitter revealed their algorithm—here's how to beat it

Apr 5, 2023

Twitter revealed their algorithm—here's how to beat it

What brands + creators need to know about tweets.

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Should your business buy Twitter's $1,000 gold checkmark?

Mar 29, 2023

Should your business buy Twitter's $1,000 gold checkmark?

Some actually should! Most can safely pass.

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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