Here's a 100 essays on social strategy:

Creators & InfluencersCreators & Influencers
Inside The White House Creator Economy Conference

Inside The White House Creator Economy Conference

The biggest takeaways from a day of conversation between creators & the administration.

Jack Appleby
Jack Appleby
TwitterTwitter
Every brand should pay for X Premium+

Every brand should pay for X Premium+

Paid verification, Reply Prioritization, and Tweet Editing are just worth it.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

When to go dark, when not to comment, and more.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why Followers isn't a vanity metric

Why Followers isn't a vanity metric

Not only is growth a reasonable expectation, but it's needed to justify organic content budgets.

Jack Appleby
Jack Appleby
TikTokTikTok
📸 How to use TikTok Stories

📸 How to use TikTok Stories

Spoilers... not sure anyone knows how?

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
What is Real-Time Influencer Marketing?

What is Real-Time Influencer Marketing?

Plus how The UPS Store earned 8 million+ views with a timely TikTok partnership

Jack Appleby
Jack Appleby
Social Media JobsSocial Media Jobs
+1+1
How to build trust as a social media manager

How to build trust as a social media manager

4 tactics to earn their ears before you present

Jack Appleby
Jack Appleby
✏️ Wanna write an issue of Future Social?

✏️ Wanna write an issue of Future Social?

Now looking for Social, Brand, & Creator opinions so I can take a vacation.

Jack Appleby
Jack Appleby
InstagramInstagram
You probably shouldn't post just one photo on Instagram

You probably shouldn't post just one photo on Instagram

Carousels, Reels, or nothing.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
A full social strategy in 4 easy steps

A full social strategy in 4 easy steps

Why waste time say lot word when few word do trick?

Jack Appleby
Jack Appleby
When should your brand go dark on social media?

When should your brand go dark on social media?

The easy answer: if you think you should, you probably should.

Jack Appleby
Jack Appleby
🚗 The Pixar Social Media Strategy

🚗 The Pixar Social Media Strategy

A different voice for each network? That's a new one.

Jack Appleby
Jack Appleby
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