I wanna help you build a personal brand for your career

I’ve written about brand social strategy in this newsletter for 2.5 years now (which is completely bonkers). Now, I wanna help you with your personal social strategy.

Building a personal brand completely changed my life—that’s not an exaggeration. I started writing on Twitter and LinkedIn about my work solely to help me find jobs, mentors, & clients, and boy, did it work.

• A Spotify product manager read my tweets, then DMed me asking if I wanted to work with them. Brought a couple hundred grand in work to my agency!

• When I didn’t know what to do with my career? A DM convo with someone I looked up to, who only knew my tweets, turned into hiring me at R/GA New York, moving me across the country!

• Hell, even this newsletter—Morning Brew DMed, asking if I’d be interested in creating it!

That’s all because I shared my thinking online.

So, I built something to help you learn to do it yourself!

Introducing The Personal Social Strategy: my new course!

And Future Social readers get 50% off if you sign-up in the next 10 days!

I waited a long time to announce this thing because I really wanted to get it right, and boy, we ended up with a whole lot of material. The program includes:

• 40+ lessons & exercises, covering personal brand strategy, how to create content true to you, building your unique value proposition, and a lot more

• Monthly Group AMAs with Jack, answering every question you have

• Community Access, where students can chat & support each other

• The Deep Dive Self-Interview exercise, essential for making truly unique content that builds real rapport

• How to succeed with writing, video, or any content type! We'll focus on honing in on your favorite creative skill

• How to create content that's actually valuable: the tools to make sure you're not just curating, but sharing your brain power

• The Daily Approach Exercise: a guide to turning your daily life into easy, same-day content

• The Year-Long Brainstorm: an exercise to help you plan a year of content in advance

• The 12 Takes Strategy: making sure you create a major high-value piece every month

• How to pick a platform: Instagram, LinkedIn, TikTok, newsletter, podcast?!

• Writing headlines & bios that convert: there's a method to the madness.

I’ve worked so hard on this thing. I genuinely believe I can help you advance your career through content, find personal fulfillment from sharing your thoughts, and get your brain in front of all the right people.

The program is 50% off right now during the December pre-sale, and comes with some extra goodies if you sign-up early. I’ve designed the calendar to align with the new year, since I really hope being more open is on your resolutions list.

You can sign up for The Personal Social Strategy right here. And hey, have any questions? You can reply right to this email. Can’t wait to teach you all about you.