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Jack Appleby

Jack Appleby

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How Hot Wheels' raced onto TikTok and YouTube
May 21, 2025

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

Jack Appleby
Jack Appleby
HBO Max’s hysterical social campaign to announce their re-re-brand
May 15, 2025

HBO Max’s hysterical social campaign to announce their re-re-brand

The power of brands being in on the bit.

Jack Appleby
Jack Appleby
The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.
May 07, 2025

The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.

If it doesn't help a consumer, why talk about AI?

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
Why brands should reply to every comment on Influencer Spon Con
Apr 23, 2025

Why brands should reply to every comment on Influencer Spon Con

Those are warm leads! Go foster those warm little leads!!!

Jack Appleby
Jack Appleby
Jake from State Farm is Gen Z’s Favorite TikToker.
Apr 17, 2025

Jake from State Farm is Gen Z’s Favorite TikToker.

Must be the khakis.

Jack Appleby
Jack Appleby
Why I'm leaving Twitter
Apr 03, 2025

Why I'm leaving Twitter

This isn't a rage move. It's just... not serving me anymore?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
A Timeless Social Strategy
Mar 13, 2025

A Timeless Social Strategy

The principles to make sure your content succeeds no matter the platform or moment.

Jack Appleby
Jack Appleby
InstagramInstagram
Instagram revealed the ideal Reel length!
Mar 05, 2025

Instagram revealed the ideal Reel length!

Watch % vs overall watch time: we finally have the answer

Jack Appleby
Jack Appleby
What Duolingo's death says about modern social media
Feb 26, 2025

What Duolingo's death says about modern social media

What can we learn from the most viral social campaign of 2025?

Jack Appleby
Jack Appleby
What MrBeast’s $100 million Amazon Prime show means for Influencer Marketing
Feb 14, 2025

What MrBeast’s $100 million Amazon Prime show means for Influencer Marketing

Plus Poppi vs. Olipop vs. the ethics of influencer marketing and community management

Jack Appleby
Jack Appleby
A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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