The principles to make sure your content succeeds no matter the platform or moment.
Watch % vs overall watch time: we finally have the answer
What can we learn from the most viral social campaign of 2025?
Plus Poppi vs. Olipop vs. the ethics of influencer marketing and community management
I chatted with Shopify President Harley Finkelstein this morning, who confirmed the news.
We laughed and we cried, and that's just at the budgets!
Plus Duolingo's savage real-time marketing and my free brand voice workshop!
How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content
What brands should do now that TikTok is back + how to protect your brand for the next ban
Instagram's the obvious, but TikTok was never a social network to begin with.
