What are your 2025 Social Media Predictions?!

I wanna hear from YOU!

In partnership with

Well, hello there, Marketers. I want to hear from you this time! I’m writing my 2025 social media predictions piece, but I want to also feature some Future Social readers in the article!

Reply directly to this email or email [email protected] with a few thoughts on what you expect from social media, brands, and influencers next year. It could be anything! I’ll pick a few to feature in the newsletter.

I’ll give you a couple hints as to what’s on my mind.

  • Why YouTube will be big for social teams in 2025

  • Why brands will invest in more long-form content

  • Will Twitter die? Will Bluesky or Threads finally take it’s place?

  • What parts of your job AI will steal (in a good way)

  • Why marketing budgets will double down on social media

  • Why more influencers will get paid next year (but make less)

There, that should be enough fodder for ya. I’m excited to hear what you’re thinking—the piece publishes in the next week or two!

—Jack Appleby

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