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Every brand should pay for X Premium+

Jul 31, 2024

Every brand should pay for X Premium+

Paid verification, Reply Prioritization, and Tweet Editing are just worth it.

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How OpenAI used Twitter replies to create launch content

Mar 13, 2024

How OpenAI used Twitter replies to create launch content

Making your users part of announcements ensures audience love.

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Twitter needs these 2 Bumble features

Dec 15, 2023

Twitter needs these 2 Bumble features

Sorry, Elon—paid verification has failed.

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It's time to stop advertising on Twitter

Nov 30, 2023

It's time to stop advertising on Twitter

Elon simply can't be trusted.

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How @Xbox hit 80,000 replies on one tweet

Sep 13, 2023

How @Xbox hit 80,000 replies on one tweet

Offer fans some fun, watch your brand go viral.

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Why Twitter removing blocking is bad for brands

Aug 24, 2023

Why Twitter removing blocking is bad for brands

The move would nuke community management

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The McDonald's Twitter Strategy

May 17, 2023

The McDonald's Twitter Strategy

Clowning your way to 360k new followers

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Twitter revealed their algorithm—here's how to beat it

Apr 5, 2023

Twitter revealed their algorithm—here's how to beat it

What brands + creators need to know about tweets.

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Should your business buy Twitter's $1,000 gold checkmark?

Mar 29, 2023

Should your business buy Twitter's $1,000 gold checkmark?

Some actually should! Most can safely pass.

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