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What Instagram's new "Reorder Grid" feature means for brands

Jun 8, 2026

What Instagram's new "Reorder Grid" feature means for brands

Are we getting back to Grid Aesthetics?

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Let's fix Social Media Content Pillars.

Jun 3, 2026

Let's fix Social Media Content Pillars.

It's a framework we've all used, but here's a way to get your crazy ideas made within a real strategy structure.

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Which Social Media Trends are worth your brand's time?

May 22, 2026

Which Social Media Trends are worth your brand's time?

Here's a framework for trend selection with strong examples from Taco Bell & Denny's.

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Why Social Media Marketers should take a break from trend content

May 13, 2026

Why Social Media Marketers should take a break from trend content

Every brand is interesting & worthy of original content without ever touching what's trending.

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Duolingo is leaving unhinged marketing... and I think it's a mistake

Apr 29, 2026

Duolingo is leaving unhinged marketing... and I think it's a mistake

You can't be a crazy brand, attract crazy audiences, then suddenly grow up.

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What is "social-first" marketing?

Apr 23, 2026

What is "social-first" marketing?

Why the phrase could help you sell your social ideas

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Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

Apr 16, 2026

Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

I hate that it probably makes sense for brands to buy this.

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Your brand needs a Creative Strategist

Mar 26, 2026

Your brand needs a Creative Strategist

You need more social thinking than ever.

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You should post your best social content again and again

Mar 19, 2026

You should post your best social content again and again

Play your greatest hits! They'll get big numbers again!

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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