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Why every marketer should actually post on their personal LinkedIn

Dec 9, 2024

Why every marketer should actually post on their personal LinkedIn

Do yourself a favor—it could change your career.

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I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

Dec 5, 2024

I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

We can't just be all about likes and comments. We've gotta care about the business.

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What are your 2025 Social Media Predictions?!

Dec 3, 2024

What are your 2025 Social Media Predictions?!

I wanna hear from YOU!

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We're being too hard on Jaguar

Nov 25, 2024

We're being too hard on Jaguar

Can we save the hot takes until we see the new cars?

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Why Brands make better Carousels than Reels

Nov 20, 2024

Why Brands make better Carousels than Reels

We haven't pivoted to video hard enough, and it shows

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Bluesky isn't big enough for your brand. No new social network is.

Nov 14, 2024

Bluesky isn't big enough for your brand. No new social network is.

Plus wonders on why trend reports feel very Gen Z, but forget Millennials

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36 weird career tips no one's gonna tell you.

Nov 12, 2024

36 weird career tips no one's gonna tell you.

For the love of god, swipe left when you see a co-worker on Bumble.

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No, Brands: don't post content on Election Day... or the next day.

Nov 4, 2024

No, Brands: don't post content on Election Day... or the next day.

Plus a POV on when your brand can start posting again.

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How Dunkin' turned one donut photo into an entire social campaign

Oct 31, 2024

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

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A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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