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Instagram revealed the ideal Reel length!
Mar 05, 2025

Instagram revealed the ideal Reel length!

Watch % vs overall watch time: we finally have the answer

Jack Appleby
Jack Appleby
InstagramInstagram
How Instagram's algorithm ranks content
Jan 22, 2025

How Instagram's algorithm ranks content

How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Dunkin' turned one donut photo into an entire social campaign
Oct 31, 2024

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

Jack Appleby
Jack Appleby
InstagramInstagram
You probably shouldn't post just one photo on Instagram
Jun 12, 2024

You probably shouldn't post just one photo on Instagram

Carousels, Reels, or nothing.

Jack Appleby
Jack Appleby
InstagramInstagram
3 Instagram Tips straight from Meta
Apr 24, 2024

3 Instagram Tips straight from Meta

Read about hashtags, trending audio and post cadence

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Tag Someone Who earned 54,000 followers in one month
Dec 14, 2023

How Tag Someone Who earned 54,000 followers in one month

Memes, Collabs, and early influencer deals made 'em growgrowgrow.

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad
Nov 01, 2023

Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Clever copywriting over everything, always.

Jack Appleby
Jack Appleby
InstagramInstagram
How Instagram Carousels can tell a brand story
Oct 04, 2023

How Instagram Carousels can tell a brand story

Narratives can you likes & swipes.

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Etsy revamped their Instagram strategy through UGC + content creators
Jun 28, 2023

How Etsy revamped their Instagram strategy through UGC + content creators

More videos, more results, without more costs

Jack Appleby
Jack Appleby
A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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