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Are Instagram Collabs bad for brands?

Aug 26, 2025

Are Instagram Collabs bad for brands?

The feature's a good idea at heart, but I worry it's actually limiting our content performance

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Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Jun 2, 2025

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

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Instagram revealed the ideal Reel length!

Mar 5, 2025

Instagram revealed the ideal Reel length!

Watch % vs overall watch time: we finally have the answer

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How Instagram's algorithm ranks content

Jan 22, 2025

How Instagram's algorithm ranks content

How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content

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How Dunkin' turned one donut photo into an entire social campaign

Oct 31, 2024

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

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You probably shouldn't post just one photo on Instagram

Jun 12, 2024

You probably shouldn't post just one photo on Instagram

Carousels, Reels, or nothing.

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3 Instagram Tips straight from Meta

Apr 24, 2024

3 Instagram Tips straight from Meta

Read about hashtags, trending audio and post cadence

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How Tag Someone Who earned 54,000 followers in one month

Dec 14, 2023

How Tag Someone Who earned 54,000 followers in one month

Memes, Collabs, and early influencer deals made 'em growgrowgrow.

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Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Nov 1, 2023

Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Clever copywriting over everything, always.

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How Instagram Carousels can tell a brand story

Oct 4, 2023

How Instagram Carousels can tell a brand story

Narratives can you likes & swipes.

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How Etsy revamped their Instagram strategy through UGC + content creators

Jun 28, 2023

How Etsy revamped their Instagram strategy through UGC + content creators

More videos, more results, without more costs

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