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Are Instagram Collabs bad for brands?

Aug 26, 2025

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9 min read

Are Instagram Collabs bad for brands?

The feature's a good idea at heart, but I worry it's actually limiting our content performance

Jack Appleby
Jack Appleby

Instagram

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Jun 2, 2025

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5 min read

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

Jack Appleby
Jack Appleby

Instagram

Instagram revealed the ideal Reel length!

Mar 5, 2025

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8 min read

Instagram revealed the ideal Reel length!

Watch % vs overall watch time: we finally have the answer

Jack Appleby
Jack Appleby

Instagram

How Instagram's algorithm ranks content

Jan 22, 2025

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8 min read

How Instagram's algorithm ranks content

How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content

Jack Appleby
Jack Appleby

Instagram

+1

How Dunkin' turned one donut photo into an entire social campaign

Oct 31, 2024

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10 min read

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

Jack Appleby
Jack Appleby

Instagram

You probably shouldn't post just one photo on Instagram

Jun 12, 2024

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7 min read

You probably shouldn't post just one photo on Instagram

Carousels, Reels, or nothing.

Jack Appleby
Jack Appleby

Instagram

3 Instagram Tips straight from Meta

Apr 24, 2024

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6 min read

3 Instagram Tips straight from Meta

Read about hashtags, trending audio and post cadence

Jack Appleby
Jack Appleby

Instagram

+1

How Tag Someone Who earned 54,000 followers in one month

Dec 14, 2023

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5 min read

How Tag Someone Who earned 54,000 followers in one month

Memes, Collabs, and early influencer deals made 'em growgrowgrow.

Jack Appleby
Jack Appleby

Instagram

+1

Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Nov 1, 2023

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6 min read

Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Clever copywriting over everything, always.

Jack Appleby
Jack Appleby

Instagram

How Instagram Carousels can tell a brand story

Oct 4, 2023

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6 min read

How Instagram Carousels can tell a brand story

Narratives can you likes & swipes.

Jack Appleby
Jack Appleby

Instagram

+1

How Etsy revamped their Instagram strategy through UGC + content creators

Jun 28, 2023

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6 min read

How Etsy revamped their Instagram strategy through UGC + content creators

More videos, more results, without more costs

Jack Appleby
Jack Appleby

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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