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Should your brand be on every social network?

Jun 24, 2025

Should your brand be on every social network?

Yes, with a notable asterisk

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Future Social turns 3 today!

Jun 16, 2025

Future Social turns 3 today!

Here are 22 of my favorite pieces on social, content, and creators from the last 150 (!!!) issues of the newsletter.

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Why being "chronically online" isn't actually good for social pros

Jun 12, 2025

Why being "chronically online" isn't actually good for social pros

How did a ridiculous expectation become a job description?

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The Best Social Analytics Strategy: Guessing your numbers

Jun 4, 2025

The Best Social Analytics Strategy: Guessing your numbers

Why you should predict your social performance long before the data comes in.

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Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Jun 2, 2025

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

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Should brands block their competitors on social media?

May 28, 2025

Should brands block their competitors on social media?

+ a new 2025 Social Playbook w/ insights from 1,000+ marketers!

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How Hot Wheels' raced onto TikTok and YouTube

May 21, 2025

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

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HBO Max’s hysterical social campaign to announce their re-re-brand

May 15, 2025

HBO Max’s hysterical social campaign to announce their re-re-brand

The power of brands being in on the bit.

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The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.

May 7, 2025

The Duolingo “AI-First” backlash is dumb, but teaches an important marketing lesson about AI.

If it doesn't help a consumer, why talk about AI?

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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