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How Sweet Loren's turned a huge social media mistake into a viral win

Aug 12, 2025

How Sweet Loren's turned a huge social media mistake into a viral win

And how to comfort your employees with they're already too hard on themselves.

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Why your brand shouldn't care about comments

Aug 5, 2025

Why your brand shouldn't care about comments

Most of your followers will happily watch content without ever chiming in, and that's okay.

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Let's not turn that CEO and Head of HR into brand social content.

Jul 21, 2025

Let's not turn that CEO and Head of HR into brand social content.

Social professionals can be the example of how to act online, not a reflection of the ugliest parts.

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Should your brand be on every social network?

Jun 24, 2025

Should your brand be on every social network?

Yes, with a notable asterisk

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Future Social turns 3 today!

Jun 16, 2025

Future Social turns 3 today!

Here are 22 of my favorite pieces on social, content, and creators from the last 150 (!!!) issues of the newsletter.

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Why being "chronically online" isn't actually good for social pros

Jun 12, 2025

Why being "chronically online" isn't actually good for social pros

How did a ridiculous expectation become a job description?

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The Best Social Analytics Strategy: Guessing your numbers

Jun 4, 2025

The Best Social Analytics Strategy: Guessing your numbers

Why you should predict your social performance long before the data comes in.

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Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Jun 2, 2025

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

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Should brands block their competitors on social media?

May 28, 2025

Should brands block their competitors on social media?

+ a new 2025 Social Playbook w/ insights from 1,000+ marketers!

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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