Creators & Influencers

Why brands should reply to every comment on Influencer Spon Con

Apr 23, 2025

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5 min read

Why brands should reply to every comment on Influencer Spon Con

Those are warm leads! Go foster those warm little leads!!!

Jack Appleby

YouTube

Jan 16, 2025

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10 min read

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby

Creators & Influencers

MrBeast's guide to making great content + how to apply it to brands

Sep 18, 2024

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17 min read

MrBeast's guide to making great content + how to apply it to brands

Brands gotta start learning from creators. They're really good at this stuff.

Jack Appleby

Creators & Influencers

Inside The White House Creator Economy Conference

Aug 21, 2024

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11 min read

Inside The White House Creator Economy Conference

The biggest takeaways from a day of conversation between creators & the administration.

Jack Appleby

Creators & Influencers

Jun 26, 2024

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7 min read

What is Real-Time Influencer Marketing?

Plus how The UPS Store earned 8 million+ views with a timely TikTok partnership

Jack Appleby

Creators & Influencers

May 8, 2024

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7 min read

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

When brand social + creator teams work together, everyone wins.

Jack Appleby

Creators & Influencers

Sep 7, 2023

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5 min read

Hyundai's Chocolate TikTok Duet

A sponsored duet—a first of its kind influencer move

Jack Appleby

Creators & Influencers

Adobe's perfect & charming TikTok series

Jun 21, 2023

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4 min read

Adobe's perfect & charming TikTok series

Story first, product second.

Jack Appleby

Creators & Influencers

The Shorty Awards + Wave launch $100,000 creator fund

May 25, 2023

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3 min read

The Shorty Awards + Wave launch $100,000 creator fund

It's not just $$$, but business know-how

Jack Appleby

Creators & Influencers

Why brands should reply to every comment on Influencer Spon Con

Why YouTube will win the TikTok Ban

MrBeast's guide to making great content + how to apply it to brands

Inside The White House Creator Economy Conference

What is Real-Time Influencer Marketing?

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

Hyundai's Chocolate TikTok Duet

Adobe's perfect & charming TikTok series

The Shorty Awards + Wave launch $100,000 creator fund

Future Social