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TikTok sold! What does it mean for brands, creators, and scrollers?

Oct 2, 2025

TikTok sold! What does it mean for brands, creators, and scrollers?

If a forced sale had to happen, we might've ended up with the best case scenario

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How Sweet Loren's turned a huge social media mistake into a viral win

Aug 12, 2025

How Sweet Loren's turned a huge social media mistake into a viral win

And how to comfort your employees with they're already too hard on themselves.

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How Hot Wheels' raced onto TikTok and YouTube

May 21, 2025

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

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TikTok is back... now what?

Jan 20, 2025

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

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Why YouTube will win the TikTok Ban

Jan 16, 2025

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

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The TikTok Ban: a guide for brands

Jan 13, 2025

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

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📸 How to use TikTok Stories

Jul 10, 2024

📸 How to use TikTok Stories

Spoilers... not sure anyone knows how?

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A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

May 8, 2024

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

When brand social + creator teams work together, everyone wins.

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The TikTok Ban: a guide for brands

Apr 25, 2024

The TikTok Ban: a guide for brands

Do you QuitTok? DitchTok? Or Tok even harder?

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Fender's TikTok ad is the perfect hero video cutdown

Apr 3, 2024

Fender's TikTok ad is the perfect hero video cutdown

This is how you turn a commercial into content

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How McDonald's got you hashtagging their hacks

Jan 3, 2024

How McDonald's got you hashtagging their hacks

Honoring & owning a fan-initiative can get you big numbers

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How a toothpaste brand tricked TikTokers into 230,000 comments & counting

Dec 21, 2023

How a toothpaste brand tricked TikTokers into 230,000 comments & counting

The ugly side of brand engagement bait.

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3 big takeaways from Stanley's viral TikTok moment

Nov 22, 2023

3 big takeaways from Stanley's viral TikTok moment

Happenstance made it happen, but every brand can learn something here.

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Hyundai's Chocolate TikTok Duet

Sep 7, 2023

Hyundai's Chocolate TikTok Duet

A sponsored duet—a first of its kind influencer move

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Adobe's perfect & charming TikTok series

Jun 21, 2023

Adobe's perfect & charming TikTok series

Story first, product second.

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How Sesame Street launched on TikTok

Jun 7, 2023

How Sesame Street launched on TikTok

Bert & Ernie were born for fit checks.

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3 TikTok trends, twisted + tied together by the Miami Heat

Apr 12, 2023

3 TikTok trends, twisted + tied together by the Miami Heat

Some trends, native features, storytelling, and success

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