TikTok

Oct 2, 2025

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5 min read

TikTok sold! What does it mean for brands, creators, and scrollers?

If a forced sale had to happen, we might've ended up with the best case scenario

Jack Appleby

TikTok

How Sweet Loren's turned a huge social media mistake into a viral win

Aug 12, 2025

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7 min read

How Sweet Loren's turned a huge social media mistake into a viral win

And how to comfort your employees with they're already too hard on themselves.

Jack Appleby

YouTube

May 21, 2025

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7 min read

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

Jack Appleby

TikTok

Jan 20, 2025

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9 min read

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

Jack Appleby

YouTube

Jan 16, 2025

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10 min read

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby

TikTok

Jan 13, 2025

•

9 min read

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

Jack Appleby

TikTok

Jul 10, 2024

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7 min read

📸 How to use TikTok Stories

Spoilers... not sure anyone knows how?

Jack Appleby

Creators & Influencers

May 8, 2024

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7 min read

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

When brand social + creator teams work together, everyone wins.

Jack Appleby

TikTok

Apr 25, 2024

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6 min read

The TikTok Ban: a guide for brands

Do you QuitTok? DitchTok? Or Tok even harder?

Jack Appleby

TikTok

Apr 3, 2024

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6 min read

Fender's TikTok ad is the perfect hero video cutdown

This is how you turn a commercial into content

Jack Appleby

TikTok

How McDonald's got you hashtagging their hacks

Jan 3, 2024

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6 min read

How McDonald's got you hashtagging their hacks

Honoring & owning a fan-initiative can get you big numbers

Jack Appleby

TikTok

Dec 21, 2023

•

8 min read

How a toothpaste brand tricked TikTokers into 230,000 comments & counting

The ugly side of brand engagement bait.

Jack Appleby

TikTok

Nov 22, 2023

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7 min read

3 big takeaways from Stanley's viral TikTok moment

Happenstance made it happen, but every brand can learn something here.

Jack Appleby

Creators & Influencers

Sep 7, 2023

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5 min read

Hyundai's Chocolate TikTok Duet

A sponsored duet—a first of its kind influencer move

Jack Appleby

Creators & Influencers

Adobe's perfect & charming TikTok series

Jun 21, 2023

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4 min read

Adobe's perfect & charming TikTok series

Story first, product second.

Jack Appleby

TikTok

Jun 7, 2023

•

6 min read

How Sesame Street launched on TikTok

Bert & Ernie were born for fit checks.

Jack Appleby

TikTok

Apr 12, 2023

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5 min read

3 TikTok trends, twisted + tied together by the Miami Heat

Some trends, native features, storytelling, and success

Jack Appleby

TikTok

TikTok sold! What does it mean for brands, creators, and scrollers?

How Sweet Loren's turned a huge social media mistake into a viral win

How Hot Wheels' raced onto TikTok and YouTube

TikTok is back... now what?

Why YouTube will win the TikTok Ban

The TikTok Ban: a guide for brands

📸 How to use TikTok Stories

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

The TikTok Ban: a guide for brands

Fender's TikTok ad is the perfect hero video cutdown

How McDonald's got you hashtagging their hacks

How a toothpaste brand tricked TikTokers into 230,000 comments & counting

3 big takeaways from Stanley's viral TikTok moment

Hyundai's Chocolate TikTok Duet

Adobe's perfect & charming TikTok series

How Sesame Street launched on TikTok

3 TikTok trends, twisted + tied together by the Miami Heat

Future Social