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It's time to stop advertising on Twitter

Nov 30, 2023

It's time to stop advertising on Twitter

Elon simply can't be trusted.

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What are your 2024 Social Media Predictions?!

Nov 27, 2023

What are your 2024 Social Media Predictions?!

I wanna hear from YOU!

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3 big takeaways from Stanley's viral TikTok moment

Nov 22, 2023

3 big takeaways from Stanley's viral TikTok moment

Happenstance made it happen, but every brand can learn something here.

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Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Nov 1, 2023

Social Breakdown: Taskrabbit's text-only Lil' Jon Insta ad

Clever copywriting over everything, always.

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Cheez-It’s cheesy TikTok Influencer play

Oct 26, 2023

Cheez-It’s cheesy TikTok Influencer play

250,000 views & counting on this pizza.

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Why every professional should write on LinkedIn

Oct 19, 2023

Why every professional should write on LinkedIn

You can create content right next to your resume.

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How Instagram Carousels can tell a brand story

Oct 4, 2023

How Instagram Carousels can tell a brand story

Narratives can you likes & swipes.

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Why your brand doesn't need a hashtag

Sep 28, 2023

Why your brand doesn't need a hashtag

You want @tags, not hashtags. Promise.

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The Future of Future Social, Socially

Sep 21, 2023

The Future of Future Social, Socially

6 months as an independent publication & 56,000 subscribers... what's next? Where do we go from here?

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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