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Every brand should pay for X Premium+
Jul 31, 2024

Every brand should pay for X Premium+

Paid verification, Reply Prioritization, and Tweet Editing are just worth it.

Jack Appleby
Jack Appleby
TwitterTwitter
+1+1
How OpenAI used Twitter replies to create launch content
Mar 13, 2024

How OpenAI used Twitter replies to create launch content

Making your users part of announcements ensures audience love.

Jack Appleby
Jack Appleby
TwitterTwitter
Twitter needs these 2 Bumble features
Dec 15, 2023

Twitter needs these 2 Bumble features

Sorry, Elon—paid verification has failed.

Jack Appleby
Jack Appleby
TwitterTwitter
It's time to stop advertising on Twitter
Nov 30, 2023

It's time to stop advertising on Twitter

Elon simply can't be trusted.

Jack Appleby
Jack Appleby
TwitterTwitter
How @Xbox hit 80,000 replies on one tweet
Sep 13, 2023

How @Xbox hit 80,000 replies on one tweet

Offer fans some fun, watch your brand go viral.

Jack Appleby
Jack Appleby
TwitterTwitter
Why Twitter removing blocking is bad for brands
Aug 24, 2023

Why Twitter removing blocking is bad for brands

The move would nuke community management

Jack Appleby
Jack Appleby
TwitterTwitter
The McDonald's Twitter Strategy
May 17, 2023

The McDonald's Twitter Strategy

Clowning your way to 360k new followers

Jack Appleby
Jack Appleby
TwitterTwitter
Twitter revealed their algorithm—here's how to beat it
Apr 05, 2023

Twitter revealed their algorithm—here's how to beat it

What brands + creators need to know about tweets.

Jack Appleby
Jack Appleby
TwitterTwitter
Should your business buy Twitter's $1,000 gold checkmark?
Mar 29, 2023

Should your business buy Twitter's $1,000 gold checkmark?

Some actually should! Most can safely pass.

Jack Appleby
Jack Appleby
A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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