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Every brand should pay for X Premium+

Jul 31, 2024

•

9 min read

Every brand should pay for X Premium+

Paid verification, Reply Prioritization, and Tweet Editing are just worth it.

Jack Appleby
Jack Appleby

Twitter

+1

How OpenAI used Twitter replies to create launch content

Mar 13, 2024

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6 min read

How OpenAI used Twitter replies to create launch content

Making your users part of announcements ensures audience love.

Jack Appleby
Jack Appleby

Twitter

Twitter needs these 2 Bumble features

Dec 15, 2023

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4 min read

Twitter needs these 2 Bumble features

Sorry, Elon—paid verification has failed.

Jack Appleby
Jack Appleby

Twitter

It's time to stop advertising on Twitter

Nov 30, 2023

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6 min read

It's time to stop advertising on Twitter

Elon simply can't be trusted.

Jack Appleby
Jack Appleby

Twitter

How @Xbox hit 80,000 replies on one tweet

Sep 13, 2023

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5 min read

How @Xbox hit 80,000 replies on one tweet

Offer fans some fun, watch your brand go viral.

Jack Appleby
Jack Appleby

Twitter

Why Twitter removing blocking is bad for brands

Aug 24, 2023

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5 min read

Why Twitter removing blocking is bad for brands

The move would nuke community management

Jack Appleby
Jack Appleby

Twitter

The McDonald's Twitter Strategy

May 17, 2023

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6 min read

The McDonald's Twitter Strategy

Clowning your way to 360k new followers

Jack Appleby
Jack Appleby

Twitter

Twitter revealed their algorithm—here's how to beat it

Apr 5, 2023

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6 min read

Twitter revealed their algorithm—here's how to beat it

What brands + creators need to know about tweets.

Jack Appleby
Jack Appleby

Twitter

Should your business buy Twitter's $1,000 gold checkmark?

Mar 29, 2023

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5 min read

Should your business buy Twitter's $1,000 gold checkmark?

Some actually should! Most can safely pass.

Jack Appleby
Jack Appleby

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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