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Social StrategySocial Strategy
A Timeless Social Strategy
Mar 13, 2025

A Timeless Social Strategy

The principles to make sure your content succeeds no matter the platform or moment.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
TikTok is back... now what?
Jan 20, 2025

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

Jack Appleby
Jack Appleby
YouTubeYouTube
+3+3
Why YouTube will win the TikTok Ban
Jan 16, 2025

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
The TikTok Ban: a guide for brands
Jan 13, 2025

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
I worry Social Media Marketers are hurting their careers by caring more about social media than marketing
Dec 05, 2024

I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

We can't just be all about likes and comments. We've gotta care about the business.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
We're being too hard on Jaguar
Nov 25, 2024

We're being too hard on Jaguar

Can we save the hot takes until we see the new cars?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
No, Brands: don't post content on Election Day... or the next day.
Nov 04, 2024

No, Brands: don't post content on Election Day... or the next day.

Plus a POV on when your brand can start posting again.

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Dunkin' turned one donut photo into an entire social campaign
Oct 31, 2024

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

Jack Appleby
Jack Appleby
YouTubeYouTube
+1+1
YouTube Shorts just got much easier for Brands
Oct 09, 2024

YouTube Shorts just got much easier for Brands

The new 3 minute max length makes repurposing your Intagram and TikTok content easier than ever.

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
+1+1
MrBeast's guide to making great content + how to apply it to brands
Sep 18, 2024

MrBeast's guide to making great content + how to apply it to brands

Brands gotta start learning from creators. They're really good at this stuff.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why you need a Trend Detox
Sep 05, 2024

Why you need a Trend Detox

We've all gotta get better at truly original content.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why meme marketing isn't legal for brands.
Aug 29, 2024

Why meme marketing isn't legal for brands.

Pretty sure you don't have a license for Drake, Kermit sipping tea, or distracted boyfriend.

Jack Appleby
Jack Appleby
A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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