Social Strategy

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Social StrategySocial Strategy
I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

We can't just be all about likes and comments. We've gotta care about the business.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
We're being too hard on Jaguar

We're being too hard on Jaguar

Can we save the hot takes until we see the new cars?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
No, Brands: don't post content on Election Day... or the next day.

No, Brands: don't post content on Election Day... or the next day.

Plus a POV on when your brand can start posting again.

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Dunkin' turned one donut photo into an entire social campaign

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

Jack Appleby
Jack Appleby
YouTubeYouTube
+1+1
YouTube Shorts just got much easier for Brands

YouTube Shorts just got much easier for Brands

The new 3 minute max length makes repurposing your Intagram and TikTok content easier than ever.

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
+1+1
MrBeast's guide to making great content + how to apply it to brands

MrBeast's guide to making great content + how to apply it to brands

Brands gotta start learning from creators. They're really good at this stuff.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why you need a Trend Detox

Why you need a Trend Detox

We've all gotta get better at truly original content.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why meme marketing isn't legal for brands.

Why meme marketing isn't legal for brands.

Pretty sure you don't have a license for Drake, Kermit sipping tea, or distracted boyfriend.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

Brand + Social Media Marketing during the 2024 Presidential Election: an FAQ

When to go dark, when not to comment, and more.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why Followers isn't a vanity metric

Why Followers isn't a vanity metric

Not only is growth a reasonable expectation, but it's needed to justify organic content budgets.

Jack Appleby
Jack Appleby
Social Media JobsSocial Media Jobs
+1+1
How to build trust as a social media manager

How to build trust as a social media manager

4 tactics to earn their ears before you present

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
A full social strategy in 4 easy steps

A full social strategy in 4 easy steps

Why waste time say lot word when few word do trick?

Jack Appleby
Jack Appleby