Social Strategy

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Social StrategySocial Strategy
Can your brand use Taylor Swift in social content?

Can your brand use Taylor Swift in social content?

An FAQ on copyright law + celebrity usage

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why your brand shouldn't care about comments

Why your brand shouldn't care about comments

Most of your followers will happily watch content without ever chiming in, and that's okay.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Let's not turn that CEO and Head of HR into brand social content.

Let's not turn that CEO and Head of HR into brand social content.

Social professionals can be the example of how to act online, not a reflection of the ugliest parts.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why being "chronically online" isn't actually good for social pros

Why being "chronically online" isn't actually good for social pros

How did a ridiculous expectation become a job description?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
The Best Social Analytics Strategy: Guessing your numbers

The Best Social Analytics Strategy: Guessing your numbers

Why you should predict your social performance long before the data comes in.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
TikTok is back... now what?

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

Jack Appleby
Jack Appleby
YouTubeYouTube
+3+3
Why YouTube will win the TikTok Ban

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
The TikTok Ban: a guide for brands

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

I worry Social Media Marketers are hurting their careers by caring more about social media than marketing

We can't just be all about likes and comments. We've gotta care about the business.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
We're being too hard on Jaguar

We're being too hard on Jaguar

Can we save the hot takes until we see the new cars?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
No, Brands: don't post content on Election Day... or the next day.

No, Brands: don't post content on Election Day... or the next day.

Plus a POV on when your brand can start posting again.

Jack Appleby
Jack Appleby
InstagramInstagram
+1+1
How Dunkin' turned one donut photo into an entire social campaign

How Dunkin' turned one donut photo into an entire social campaign

The Itsy Bitsy Spider Crawled up the Instagram Account

Jack Appleby
Jack Appleby