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How Hot Wheels' raced onto TikTok and YouTube
May 21, 2025

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
TikTok is back... now what?
Jan 20, 2025

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

Jack Appleby
Jack Appleby
YouTubeYouTube
+3+3
Why YouTube will win the TikTok Ban
Jan 16, 2025

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
The TikTok Ban: a guide for brands
Jan 13, 2025

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

Jack Appleby
Jack Appleby
TikTokTikTok
📸 How to use TikTok Stories
Jul 10, 2024

📸 How to use TikTok Stories

Spoilers... not sure anyone knows how?

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
+1+1
A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand
May 08, 2024

A brand-to-creator storyline earned 9 million TikTok views for this hot sauce brand

When brand social + creator teams work together, everyone wins.

Jack Appleby
Jack Appleby
TikTokTikTok
The TikTok Ban: a guide for brands
Apr 25, 2024

The TikTok Ban: a guide for brands

Do you QuitTok? DitchTok? Or Tok even harder?

Jack Appleby
Jack Appleby
TikTokTikTok
Fender's TikTok ad is the perfect hero video cutdown
Apr 03, 2024

Fender's TikTok ad is the perfect hero video cutdown

This is how you turn a commercial into content

Jack Appleby
Jack Appleby
TikTokTikTok
How McDonald's got you hashtagging their hacks
Jan 03, 2024

How McDonald's got you hashtagging their hacks

Honoring & owning a fan-initiative can get you big numbers

Jack Appleby
Jack Appleby
TikTokTikTok
How a toothpaste brand tricked TikTokers into 230,000 comments & counting
Dec 21, 2023

How a toothpaste brand tricked TikTokers into 230,000 comments & counting

The ugly side of brand engagement bait.

Jack Appleby
Jack Appleby
TikTokTikTok
+1+1
3 big takeaways from Stanley's viral TikTok moment
Nov 22, 2023

3 big takeaways from Stanley's viral TikTok moment

Happenstance made it happen, but every brand can learn something here.

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
+1+1
Hyundai's Chocolate TikTok Duet
Sep 07, 2023

Hyundai's Chocolate TikTok Duet

A sponsored duet—a first of its kind influencer move

Jack Appleby
Jack Appleby
A weekly newsletter from Jack Appleby on social media strategy, content, and creators

Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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