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Why Social Media Marketers should take a break from trend content

May 13, 2026

Why Social Media Marketers should take a break from trend content

Every brand is interesting & worthy of original content without ever touching what's trending.

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Duolingo is leaving unhinged marketing... and I think it's a mistake

Apr 29, 2026

Duolingo is leaving unhinged marketing... and I think it's a mistake

You can't be a crazy brand, attract crazy audiences, then suddenly grow up.

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What is "social-first" marketing?

Apr 23, 2026

What is "social-first" marketing?

Why the phrase could help you sell your social ideas

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Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

Apr 16, 2026

Meta tests Instagram Plus, a new subscription that's good for brands, bad for humanity

I hate that it probably makes sense for brands to buy this.

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Your brand needs a Creative Strategist

Mar 26, 2026

Your brand needs a Creative Strategist

You need more social thinking than ever.

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You should post your best social content again and again

Mar 19, 2026

You should post your best social content again and again

Play your greatest hits! They'll get big numbers again!

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I questioned LinkedIn execs about LinkedIn's algorithm

Mar 13, 2026

I questioned LinkedIn execs about LinkedIn's algorithm

We got official stances on links in posts, video on LinkedIn, 3rd party tools, and a whole lot more

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How to Sell Social Media to Anyone

Feb 27, 2026

How to Sell Social Media to Anyone

Sales strategies + tips & tricks to help you get your social ideas made!

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10 Social Media Myths that are killing our industry.

Feb 18, 2026

10 Social Media Myths that are killing our industry.

Shadowbanning? Hashtags? Brand Partner tags? We get to the bottom of the rumor mill.

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Future Social

A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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