Here's a 100 essays on social strategy:

Social StrategySocial Strategy
Can your brand use Taylor Swift in social content?

Can your brand use Taylor Swift in social content?

An FAQ on copyright law + celebrity usage

Jack Appleby
Jack Appleby
TikTokTikTok
How Sweet Loren's turned a huge social media mistake into a viral win

How Sweet Loren's turned a huge social media mistake into a viral win

And how to comfort your employees with they're already too hard on themselves.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why your brand shouldn't care about comments

Why your brand shouldn't care about comments

Most of your followers will happily watch content without ever chiming in, and that's okay.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Let's not turn that CEO and Head of HR into brand social content.

Let's not turn that CEO and Head of HR into brand social content.

Social professionals can be the example of how to act online, not a reflection of the ugliest parts.

Jack Appleby
Jack Appleby
Should your brand be on every social network?

Should your brand be on every social network?

Yes, with a notable asterisk

Jack Appleby
Jack Appleby
Future Social turns 3 today!

Future Social turns 3 today!

Here are 22 of my favorite pieces on social, content, and creators from the last 150 (!!!) issues of the newsletter.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Why being "chronically online" isn't actually good for social pros

Why being "chronically online" isn't actually good for social pros

How did a ridiculous expectation become a job description?

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
The Best Social Analytics Strategy: Guessing your numbers

The Best Social Analytics Strategy: Guessing your numbers

Why you should predict your social performance long before the data comes in.

Jack Appleby
Jack Appleby
InstagramInstagram
Instagram now supports 3:4 aspect ratio images—and your brand should, too.

Instagram now supports 3:4 aspect ratio images—and your brand should, too.

A small change gives us bigger images

Jack Appleby
Jack Appleby
Should brands block their competitors on social media?

Should brands block their competitors on social media?

+ a new 2025 Social Playbook w/ insights from 1,000+ marketers!

Jack Appleby
Jack Appleby
YouTubeYouTube
+1+1
How Hot Wheels' raced onto TikTok and YouTube

How Hot Wheels' raced onto TikTok and YouTube

Big cars and little cars and big cars and little cars

Jack Appleby
Jack Appleby
HBO Max’s hysterical social campaign to announce their re-re-brand

HBO Max’s hysterical social campaign to announce their re-re-brand

The power of brands being in on the bit.

Jack Appleby
Jack Appleby
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