Here's a 100 essays on social strategy:

InstagramInstagram
+1+1
How Etsy revamped their Instagram strategy through UGC + content creators

How Etsy revamped their Instagram strategy through UGC + content creators

More videos, more results, without more costs

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
+1+1
Adobe's perfect & charming TikTok series

Adobe's perfect & charming TikTok series

Story first, product second.

Jack Appleby
Jack Appleby
Every brand should make YouTube Shorts

Every brand should make YouTube Shorts

They're TikToks on YouTube. Easy win.

Jack Appleby
Jack Appleby
TikTokTikTok
How Sesame Street launched on TikTok

How Sesame Street launched on TikTok

Bert & Ernie were born for fit checks.

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
4 award-winning social campaigns to learn from

4 award-winning social campaigns to learn from

The Shorty Awards: your new brainstorm inspo

Jack Appleby
Jack Appleby
Creators & InfluencersCreators & Influencers
The Shorty Awards + Wave launch $100,000 creator fund

The Shorty Awards + Wave launch $100,000 creator fund

It's not just $$$, but business know-how

Jack Appleby
Jack Appleby
How Michelob Ultra used real-time marketing to capitalize on a viral moment

How Michelob Ultra used real-time marketing to capitalize on a viral moment

New content + merch drops in 48 hours flat

Jack Appleby
Jack Appleby
TwitterTwitter
The McDonald's Twitter Strategy

The McDonald's Twitter Strategy

Clowning your way to 360k new followers

Jack Appleby
Jack Appleby
How Fiverr went viral on LinkedIn with ridiculous job titles

How Fiverr went viral on LinkedIn with ridiculous job titles

Or how to make your employees into influencers

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Organic reach is back, baby.

Organic reach is back, baby.

Social media just became a meritocracy

Jack Appleby
Jack Appleby
Social StrategySocial Strategy
Brands: take a break from trend content

Brands: take a break from trend content

Get back to brand basics

Jack Appleby
Jack Appleby
TikTokTikTok
3 TikTok trends, twisted + tied together by the Miami Heat

3 TikTok trends, twisted + tied together by the Miami Heat

Some trends, native features, storytelling, and success

Jack Appleby
Jack Appleby
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