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BREAKING: Shopify removes Kanye West's webstore after swastika shirt sales

Feb 11, 2025

BREAKING: Shopify removes Kanye West's webstore after swastika shirt sales

I chatted with Shopify President Harley Finkelstein this morning, who confirmed the news.

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The Best & Worst 2025 Super Bowl Ads

Feb 10, 2025

The Best & Worst 2025 Super Bowl Ads

We laughed and we cried, and that's just at the budgets!

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How Oreo ruined Super Bowl social media (and why to give your team the day off)

Feb 5, 2025

How Oreo ruined Super Bowl social media (and why to give your team the day off)

Plus Duolingo's savage real-time marketing and my free brand voice workshop!

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How Instagram's algorithm ranks content

Jan 22, 2025

How Instagram's algorithm ranks content

How IG thinks about Views vs. Shares vs. Likes and how your brand should optimize your content

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TikTok is back... now what?

Jan 20, 2025

TikTok is back... now what?

What brands should do now that TikTok is back + how to protect your brand for the next ban

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Why YouTube will win the TikTok Ban

Jan 16, 2025

Why YouTube will win the TikTok Ban

Instagram's the obvious, but TikTok was never a social network to begin with.

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The TikTok Ban: a guide for brands

Jan 13, 2025

The TikTok Ban: a guide for brands

+ what Facebook's moderation changes mean for brands

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I wanna help you build a personal brand that's fulfilling, effective, find your next client, and uniquely yours

Jan 6, 2025

I wanna help you build a personal brand that's fulfilling, effective, find your next client, and uniquely yours

Introducing my first course: The Personal Social Strategy

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Best of Future Social, 2024 Edition

Dec 30, 2024

Best of Future Social, 2024 Edition

My 17 favorite pieces of the year, featuring Netflix, Pixar, Dunkin, and more!

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A weekly newsletter from Jack Appleby on social media strategy, content, and creators

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